You’ve probably heard or read about this term for a hundredth time now. This is so because SEO is actually synonymous with the term competition in the online market. If you are a writer or somebody who wants to promote a personal or business website online, you might want to get into the real meat of the so-called Search Engine Optimization. There are a lot of major search engines online right now. We have tech giant Google, to begin with, the recently purchased Yahoo, we have Bing and a lot more.
The point is, SEO is an undying business in contrast to what some contemporary thinkers are telling us. There has been a speculation that the SEO market is dying. They’re actually all wrong, SEO is still as important as the day it was conceived. Just imagine searching a keyword online and then you see a pile of articles in front of you. Some of which might not even be relevant to the keyword you’re looking for. It is very safe to conclude that as long as a single database is created and implemented to be used by each individual brains on earth, SEO will continue to exist.
Let’s get down to business, you might want to know of some of the best ways to invest in SEO. This is list is limited so I won’t claim this will be an ultimate guide for those who would like to invest in SEO. Nonetheless, the items included in this list is by far some of the best in the market today, so you might want to check it out.
5. Generating Traffic Simply by Blogging
This is one of the most traditional and common ways to utilize SEO. If you are a freelancer, you probably are aware of some article keywords that needs to mentioned in the article multiple times. This is just the beginning of search engine optimization. The idea behind this is the often the keyword is mentioned, the more relevant your article becomes for that keyword. Although this is a traditional way to invest in SEO, this hasn’t grown old yet and is still one of the most effective ways to invest in this business.
If you intend to invest in SEO this way, be sure to select multiple niches that are in line with your expertise. In this way, you will be able to produce good reads to keyword hunters and increase the chance of being on top of the search engines all the time.
This is closely related to generating traffic by blogging, the main idea is being able to be on top of the game when it comes to search engines and keywords. There is, however, a catch when it comes to affiliate marketing, this serves as an extra passive income which you can actually earn from time to time. Affiliate marketing is becoming one of the trends in the online world nowadays. This is the art of being able to make someone buy an item from an online store because of how good and relevant your articles in the website are.
Hence, the choice of keywords, the trend of the times should be carefully studied here. Remember that you should be able to link as many products as possible to your website. Carefully studying what is the trend will definitely help you maximize profit and not waste any of your time when investing in SEO this way.
4. Video Production
If you could notice sometimes, when you search for a keyword online, some articles are populated along with some videos which basically contain the same important details of your keyword search. Hence, the second way to invest wisely on SEO is by producing high-quality videos that you can actually link alongside your written topics and articles. These videos should supplement what is written on your website, in this way, people will have the options to either continue reading or simply watch those contents instead.
Video production is definitely one of the best ways to invest in SEO since YouTube is a well-known generator of passive income for those who are successful in this field. Investing in SEO this way will surely increase your views which is one of the basic requirement of YouTube to pay you for your efforts. Once you invest on SEO via video production, don’t just limit your medium to search engines alone, there are a lot of ways to promote those videos in Social Media too.
3. Become a Web Developer
Another helpful and effective way to invest in SEO is becoming a web developer. If you could notice in the online market today, there are actually a lot of people who are looking for online web developers. These people are becoming on demand due to the tight competition when in comes to search engine optimization. This way of investing in SEO is a bit costly and might cost you more time. Before you get into business, be sure to have build your fan base, this will be helpful in promoting anything that you yourself spend time on.
Google might be one of the best in the game, but being able to develop something which will be as close to Google, less the cost, would be something that probably most people around the world would appreciate. This might seem to be an abstract concept, but this is also one of the best ways to invest in SEO long-term.
2. Start Your Own SEO Agency
If you are already a master of the art, you can definitely use this knowledge for your own benefit. Aside from just creating your own personal blog or website and developing a software to help people with the burden of the SEO competition, you can become the leader in terms of helping people out maximize their profit through SEO by simply starting your own SEO agency. Connect with people of the same interest online and create a group that would guide those who would like to hear from your expert advice.
The basic requirements are simple. The group you’d be working with should be a trustworthy one, meaning to say they have been tested for years. You simply don’t want to launch a startup and just fail in your first days, that is simply not an option. You can actually gain profit from this investment in two ways, by simply being the end, or by being the bridge to connect your clients.
When I said to select a group which can be trusted, what I mean is be sure to know their profile, study them as much as possible before hiring them to be part of your group. You can either become an agency of gurus or simply become the associate to help people with their best SEO teacher online.
1. Work with Big Clients
We have discussed some of the specific ways to invest in SEO with the last four points. Now, let’s deal with one of the vital considerations you need to practice when investing in SEO, work with big clients. This is a sure win for you any way you look at it. First of all, if you are a person who has been working with Google for years in a row, your reputation as an expert will be elevated to that of Google’s. Hence, it is vital to stick with big clients, this is an investment that surely works in any field.
Putting this in context, what we simply mean with working with big clients does not necessarily mean cherry picking, but is all about trying hard to be affiliated with some of the big names in the business. You can still help those starters with your agency, but there is nothing comparable to being a web developer for some of the most popular firms online. This is exactly the point when we say work with big clients. It is a sure investment and a good choice if you’d like to succeed with the tight competition in the SEO market today.
If you are not familiar with this yet, Google is not only the biggest name in the SEO industry, they are also known to help content writers and contributors earn extra with their Google Adsense program. This is Google’s initiative to connect content creators and those who would like to advertise using their platform. This is also a very helpful way to make your investment with big clients like this worth it.