What Are Backlinks and Why Are They Important?

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What Are Backlinks and Why Are They Important?

Good SEO remains as one of the top priorities for businesses who want to make the most from their online exposure. Having a poor performance in this matter implies being last and unknown to the rest of the world.

That is why every single resource in terms of SEO can be highly benefiting. This time we will talk about backlinks, one of the most relevant factors for our websites’ good performance and exposure in SERPs.

What Are Backlinks?

The world is made of references. If someone with a solid reputation in the society makes a reference about someone else or an organization, we tend to believe that such referent is worth our attention and trust. SEO works in a similar fashion.

Search engines like Google and Bing, even when they use different algorithms to index and show websites all around the world, they believe in the value of backlinks.

So, what are backlinks exactly? A backlink is a reference or a citation a website makes about another. The backlink is based on a link to the website in question, interrelating and connecting such sites and content. In order to enjoy great SEO, a website needs quality backlinks, mostly coming from reputable sites with good SEO as well.

For example, if a world-class website with millions of unique visitors every month, like BBC or Wall Street Journal, makes a citation about another website with its direct link, this can be considered a high-quality backlink by the search engines, significantly boosting exposure for the latter.

Why Are They So Important?

As we already mentioned, backlinks are paramount for good SEO. They are one of the most important references that search engines can have about your website. Without quality backlinks, a site has no valuable support to get on its feet and stand out in the crowd.

The importance of backlinks in SEO has made many professionals take unethical ways and try to cheat Google, something we know as Black Hat SEO. Fortunately, the algorithms behind Google and other search engines are getting smarter every day, blacklisting those sites following Black Hat SEO tactics and giving more merit to those who really earned quality backlinks.

An Effective Way to Earn Quality Backlinks

If a website is ranking high in the SERPs, you can be sure that it’s doing things right regarding backlinks. But which methods do we have to earn quality backlinks? How to get worthy mentions from people out there?

Years ago, some businesses had no other options than Black Hat SEO tactics, now heavily punished by search engines. This crisis led people to understand that quality backlinks must be built organically, by others truly interested in what we are saying or offering.

Because of this, content marketing became highly useful to build backlinks. By creating interesting and value-providing pieces of content, the links are organically distributed all around the Internet by the audience itself. Social sharing and mentions in other websites and blogs are two fundamental elements of backlinks’ sustainable creation.

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