2017 will be an exciting year for digital marketing and SEO. Plenty of different technologies related to the Internet are violently evolving. In the meanwhile, the way we share content online cannot be left behind.
The trends for this year are especially developing towards higher profitability and convenience. The main difference with other years is that multiple new technologies are making their entrance into the market, forcing marketers to make massive changes in their strategies and mindsets.
Let’s get into some of the most relevant SEO trends for 2017.
Conversions Will Become the Top Priority
For too long, businesses and marketers have been focusing on unique visitors and page views, indicators that doesn’t mean too much in terms of profit. This particular trend is about changing the way we see SEO and understand that results must be measured, mainly, in conversions and not in empty statistics.
Sales are what make a business grow, not page views. Because of this “new” paradigm, the whole SEO industry may take a turn towards conversion and qualified traffic, downplaying other indicators that today seem to be vital.
Voice Search Will Demand Optimizations
Bestselling devices like Amazon Alexa make marketers and SEO experts meditate about the relevance of voice search and how they are treating it in their strategies. These products are quickly getting more popular and voice recognition software in smartphones and PCs is becoming more effective.
Because of this, long tail keywords need to adapt to voice search and be more accessible. Another thing we must consider is the snippet listings that Google is featuring more and more often with direct answers, making us think about the growing relevance of voice search.
Faster and Lighter Sites
The time our website takes to load has always been important, as we all know. But the numbers are telling us that this factor is becoming more and more relevant for SEO purposes.
And the reasons behind this are clear. Content is getting heavier, mainly because of the use and abuse of resources like high-definition photos, videos, and complex scripts. At the same time, many marketers are skipping the optimization process in favor of appearance. But not everyone has high-speed Internet, causing important UX issues.
Mobile Is On the Rise
As Gary Vaynerchuk and many other well-known marketers have stated multiple times, mobile traffic is becoming the most important source of all. More and more users choose the convenience of using their smartphones and tablets for the everyday browsing, sitting in front of a PC only when it is strictly necessary.
That’s why search engines are clearly benefiting those sites who invest in a positive experience for mobile users. This is a rising trend we cannot simply ignore.
Related, Low-Search Keywords for Improved Results
As a direct result of smarter, AI-powered search engines, we can expect that related, low-search keywords become more impactful in SEO terms during 2017. Experts are sure that a wise use of related keywords will be highly benefiting for performance from now on.
This makes us think in those keywords we often neglect because of their low demand while they still have a close relation with the main one. The SEO trend aims to change this way to work, including more low-search terms into our strategies.